85 Shades Presented by Ray Ban is an interactive retail experience for Ray Ban. The store will launch in Fall 2022 in honor of the brand's 85th anniversary. 85 shades creates an immersive experience for the brand, enhancing the buying experience. The store will communicate the brand's rich and entertaining history with a colorful and modern twist to draw in new customers.

Step inside and discover your unique shade.

• EXPERIENTIAL RETAIL

• BRANDING

• ADVERTISING